Resources Library by ANA

New marketing and direct communication

Searching for direct ways to reach the customer is today's trend in the marketing techniques applied by Dutch banks. Cutting out the middleman, relationship building and the ability to anticipate the customer's ever-changing moods are believed to be...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'

Author: Mirjam C. Raaijmaakers

November 1, 1996

Attribute importance

In customer satisfaction research, analysis methods are needed that can provide a clear insight into the complex relationships among satisfaction ratings and various performance attributes. The purpose of such an analysis is to identify the areas...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'

Authors: Gilbert Swinnen, Koen Vanhoof

November 1, 1996

Here today, here tomorrow

Historically, brand building has not been a high priority for many wholesale banks. However, in today’s increasingly congested banking environment, it is becoming more and more important for banks to differentiate themselves from the...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Authors: Christof Buri, Andrew Findlay

September 1, 1996

From bancassurance and assurfinance to "all finance"

This paper gives a brief insight into the developments which have led to the “AH Finance” concept. The disappearance of clear-cut boundaries in a number of areas, as well as current technological possibilities have resulted in the...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance

Authors: Piet Lambrechts, Ton Merks

May 1, 1996

Meta consumption

This reference to Credit Mutuel's Assises has allowed us to grasp at what point the meta-consumer was central, at the heart of the banking debate, of values, of the organisation and of strategy. This notion is not an alibi for the communicator but...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance

Authors: M. Nussenbaum, A. Souvayre, Catherine Becker

Company: SORGEM IMR

May 1, 1996

Consumer adaptation to new banking paradigms

We are living in rapidly changing times and banks are not immune from the need to change. As new banking approaches emerge, market researchers are called upon to assess likely consumer reactions to these changes. This paper argues that, because of...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance

Authors: Ralph Schuh, Ron Beasley

Company: ABM Research Inc.

May 1, 1996

How to create customer preference

The present paper attempts to answer the question of how to create consumer preference in the retail bank sector. The question of creating consumer preference has become increasingly relevant as retail banks grow more and more remote from the...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance

Authors: Jim Williams, Marianne Mollmann, Philippe Boutié

May 1, 1996

Geographic marketing in financial institutions

This paper describes the reasons which have led us to use Geographical Information System technology at Banco Central Hispanoamericano, the procedures followed to implement the project, the information systems used, the achievements obtained and...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance

Author: Alberto Vilalta Calmet

May 1, 1996

Qualitative modelling

In the rush to implement cost-cutting procedures and deploy the latest management theory panaceas, management have neglected the need for motivated and loyal employees. This project represents the beginning of one organization's attempt to redress...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance

Author: James P. King

May 1, 1996